Our Commitment to Excellence Begins with Our Name
People are always asking us how we came up with our name. Our name has a history and it represents a lot to us. In the early 1980s, Communist block countries were still very powerful and their sports programs dominated "amateur" athletics. As part of the effort to make the U.S. more competitive, the United States Olympic Committee began the Elite Athlete Program. The purpose of this program was to enhance top U.S. athlete performances by improving their training and nutritional programs.
Included in this program were three brothers Mitch, Dean, and Brian Crouser. They were world class track and field athletes -- Mitch in the discus, Dean in the discus and shot put, and Brian in the javelin. They were ideal test subjects because of the intensity of their 7 day a week training. Training diaries, muscle biopsies, nutritional analysis and speed and strength tests were all part of the Elite Athlete program. In the end, all three brothers felt that there were some sports nutrition supplements that had made a difference.
So in 1984, Mitch and Dean formed Elite Athlete. Their idea was to carry the best in sports nutrition products, not every sports nutrition product.
Today Elite Athlete carries top quality sports nutrition lines and has expanded to include team uniforms for all sports plus and athletic equipment.
We constantly evaluate new products and not every one is a fit. But that is okay because for 24 years our customers have known that Elite Athlete is more than a name to us. It represents commitment to excellence and a desire to be the best.
